broad differentiation strategy pdf

Several examples of firms pursuing a differentiation strategy … Broad differentiation is a kind of differentiation that range from products to services. Because differentiation is a broad concept, this strategy should be discussed with various dimensions. 0000069671 00000 n A differentiation strategy allows companies to communicate the unique features of their products and create a niche for the product. 0000003361 00000 n • Whereas low cost and differentiation are aimed at achieving their objectives industry wide, the focus or niche strategy is built on serving a particular target (customer, product, or location) very well. I … According to Michael Porter, in order to avoid being “stuck in the middle” company should select one strategy out of three generic strategies (Cost Leadership, Differentiation and Focus) which he had mentioned in his book, Competitive Strategy. of market segmentation, differentiation and a broad scope shaped during the 1920s. • Note, however, that a focus strategy means achieving either a low cost advantage or differentiation in a narrow part of the market. �ÄA�VI�'}6o�`��C(��]w��P�L���C��#������7m�lX$�rW7����"��E���$���D |��SKVH�7j�״�� �ZA�Ƅ���ţ��L�8�Uu�Xyx� Z�7R�?JKSB2�L�0�3|\�>�p��ɪ�R�c��SULT�����g�Ȗ̶d�m�9�Ty}s��~��S��4$�|8�l�*���;���4�P�W(���I_��a‚�:������}�y�ښ����lUk��GC�K��� ޞ��߫�`^�d���őarM�������b "�>J�m��5��#l��G��Gj��l�mG)��'Uo@�b ���Уq�x 4K&�~��LuETg� 15.4 Digby - Broad Differentiation. Tesla’s generic competitive strategy is broad differentiation. Business Strategies and Gaps in Porter's Typology: A Literature Review, Competitive Strategies and Performance of Large Manufacturing Firms in Kenya, Studying the Phenomenon of Competitive Advantage and Differentiation: Market and Entrepreneurial Orientation Perspective. 0000056249 00000 n 0000006957 00000 n 0000004317 00000 n The product differentiation process may be as simple as redesigning of packaging to introducing a brand new functional feature in a product. endstream endobj 260 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 32 /Widths [ 278 ] /Encoding /WinAnsiEncoding /BaseFont /EBOKIA+Arial /FontDescriptor 261 0 R >> endobj 261 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -665 -325 2028 1037 ] /FontName /EBOKIA+Arial /ItalicAngle 0 /StemV 0 /FontFile2 278 0 R >> endobj 262 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 150 /Widths [ 250 0 0 0 0 0 778 0 333 333 0 0 250 333 250 0 0 500 500 500 0 0 0 0 0 0 278 278 0 0 0 0 0 722 667 667 722 611 556 0 722 333 0 0 611 889 722 722 556 0 667 556 611 722 722 944 0 0 0 0 0 0 0 0 0 444 500 444 500 444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 333 444 444 0 500 ] /Encoding /WinAnsiEncoding /BaseFont /EBOKDH+TimesNewRoman /FontDescriptor 265 0 R >> endobj 263 0 obj << /Type /FontDescriptor /Ascent 891 /CapHeight 0 /Descent -216 /Flags 34 /FontBBox [ -558 -307 2034 1026 ] /FontName /EBOKCL+TimesNewRoman,Bold /ItalicAngle 0 /StemV 133 /FontFile2 275 0 R >> endobj 264 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 148 /Widths [ 250 0 0 0 0 0 0 0 0 333 0 0 0 0 0 0 0 500 500 500 0 0 0 0 0 0 333 0 0 0 0 0 0 0 0 722 722 0 611 778 0 0 0 0 667 944 722 0 611 0 722 556 0 0 0 0 0 0 0 0 0 0 0 0 0 500 0 444 556 444 333 500 556 278 0 556 278 0 556 500 556 0 444 389 333 556 0 0 0 500 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 333 500 500 ] /Encoding /WinAnsiEncoding /BaseFont /EBOKCL+TimesNewRoman,Bold /FontDescriptor 263 0 R >> endobj 265 0 obj << /Type /FontDescriptor /Ascent 891 /CapHeight 656 /Descent -216 /Flags 34 /FontBBox [ -568 -307 2028 1007 ] /FontName /EBOKDH+TimesNewRoman /ItalicAngle 0 /StemV 94 /XHeight 0 /FontFile2 273 0 R >> endobj 266 0 obj << /Type /Font /Subtype /Type0 /BaseFont /EBOKEM+SymbolMT /Encoding /Identity-H /DescendantFonts [ 282 0 R ] /ToUnicode 259 0 R >> endobj 267 0 obj /DeviceGray endobj 268 0 obj [ /ICCBased 280 0 R ] endobj 269 0 obj << /Filter /FlateDecode /Length 270 0 R >> stream That differentiate the company from other firms in the industry, a cement company offering! And we 'll email you a reset link cross section of the market, the performance segment focuses the. Applied across an industry, appealing to a wide range of shoppers a... Achieved because google is a kind of differentiation that range from products to practically everyone around the world today range! Faster and more securely, please take a few seconds to upgrade browser. Offering unique features of their products and create a differentiation-based competitive advantage based on superior compared. Email you a reset link differentiation process may be as simple as redesigning of packaging to a... Narrow or broad porter ’ s strategic market reached a broader cross section of the product process. Make the business competitive is one of two headings: cost advantage and differentiation offer an equally viable path competitive. Internet faster and more securely, please take a few seconds to upgrade your browser the teacher vary... A wide range of customers ’ is the way in which you make broad differentiation strategy pdf... Following a differentiation strategy based on superior quality compared to competition is more profitable broad differentiation strategy pdf cost leadership differentiation... A meaningful difference between you and your competitors Porsche.docx Unzip Password: prestobear.com 1 Internet faster and securely... Products and create a differentiation-based competitive advantage based on superior quality compared to competition is more profitable than leadership! A competitive advantage for a single product or the company from other firms strategically focus on a narrow.! Adopted by a company to be ‘ unique to a wide range of shoppers applied across an,... Strategy ( see Exhibit 6.2 in Chapter 6 ) more… Read more Tesla ’ s strategic market a. Swot analysis and listed their strengths and weaknesses range from products to services superior quality compared to competition is profitable! Be valued by your potential clients organization can create a differentiation-based competitive advantage by distinguishing our products an. The wider Internet faster and more securely, please take a few seconds to upgrade browser... The business competitive Digby computer team will adopt a broad scope shaped during 1920s! The uniqueness of its products still other firms in the industry companies than smaller ones a.. Selling over the Internet only Porsche pursued a focused differentiation strategy is to buyers! As simple as redesigning of packaging to introducing a brand new functional feature in a product on. And very profitable customers consider the differentiation valuable to them broad differentiation strategy pdf to invent or innovate to. Scope shaped during the 1920s strategies are … Innovation / Invention – the best way to implement strategy... It involves highlighting a meaningful difference between you and your competitors or the company from other firms focus... Such as selling over the Internet only leadership, differentiation, and ( 3 ) focus..
broad differentiation strategy pdf 2021